Staying informed about your competitors is critical for sales success. Knowing when competitors are mentioned during sales conversations allows your team to adjust their approach and refine their strategy. With Pipedrive’s custom fields and automations, you can easily track competitor mentions and notify relevant team members in real-time.

Here’s a step-by-step guide to setting up this powerful automation.

Step 1: Add a Custom Field for Competitor Mentions

The first step is to create a custom field in Pipedrive to track when competitors are mentioned.

1. Go to Settings > Custom Fields in Pipedrive.
2. Select Deals as the category.
3. Click on + Add Custom Field.
4. Choose the field type (e.g., Dropdown or Single Line Text).
5. Name the field "Competitor Mentioned" and, if using a dropdown, add a list of your top competitors.
6. Save your changes.

Step 2: Set Up the Workflow Automation

Once the custom field is ready, create a workflow to notify your team when it’s updated.

1. Navigate to Tools & Apps > Workflow Automation.
2. Click + Create Workflow and name it, e.g., "Competitor Mention Alerts."
3. Under the Trigger Event, select Custom Field Updated.
4. Choose the "Competitor Mentioned" field as the trigger.

Step 3: Add a Notification Action

Now, configure the action to send an alert when a competitor is mentioned.

1. Click + Add Action below the trigger setup.
2. Select Notify Someone as the action type.
3. Choose the recipient (e.g., the sales manager or a specific team).
4. Customize the message to include key details, such as:
   • “🚨 Competitor Alert: [Competitor Name] mentioned in Deal: [Deal Name] (Owner: [Deal Owner]).”
5. Save the workflow.

Step 4: Test the Automation

Before using the automation, test it to ensure it works as intended:

1. Update the "Competitor Mentioned" field in an active deal with a competitor’s name.
2. Check if the notification is sent to the specified recipient(s).

Step 5: Use Insights to Track Trends

Take your competitor tracking a step further by creating a report to analyze competitor mentions over time:

1. Go to Insights in Pipedrive.
2. Create a custom report based on the "Competitor Mentioned" field.
3. Review the data to identify patterns, such as which competitors are frequently mentioned and in which deal stages.

Why This Matters

By tracking competitor mentions and notifying your team in real-time, you ensure your sales strategy remains agile and competitive. These insights can help you:

• Tailor your messaging to address specific competitor concerns.
• Identify trends and market dynamics.
• Prepare your team to handle competitive objections effectively.

Wrapping Up

Setting up competitor mention tracking in Pipedrive is a straightforward process that delivers valuable insights and keeps your team prepared. By leveraging this automation, you gain a strategic edge in competitive sales scenarios.

Ready to take control of competitor insights? Set this up in your Pipedrive account today!

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